Five videos due by Friday, client meetings tomorrow, and a campaign launch next week. Sound familiar? Creating quality content is the biggest time sink for busy marketing teams. But AI-powered video editing tools can reduce production time from days to hours.
Whether you’re a solo marketer handling all aspects of content or part of a larger team scaling video production, you’ll find an AI tool here to help you streamline your workflow.
The secret weapon behind video marketing powerhouses
Video marketing can boost engagement, leads, and sales. 93% of marketers say videos have given them good ROI.
Still, many businesses struggle with making videos consistently. It often demands advanced skills, expensive software, and weeks of work. Marketing teams face a frustrating dilemma: outsource video production at high costs, train team members on complex software, or simply produce fewer videos.
But thanks to AI technology, video production is now more accessible. Businesses can automate repetitive tasks and reduce editing time. By producing more content in-house, you can stay visible online without expanding your headcount or budget.
What AI tools can handle for you
AI-powered video editing uses machine learning to automate technical tasks that previously took a lot of effort and expertise. These tools handle the tedious parts while you maintain creative control.
Imagine never again spending hours on these common headaches:
- Cleaning background noise from interview audio
- Transcribing video and keeping subtitles on-brand
- Dubbing and translating videos
- Finding the most engaging 30-second clip in an hour-long webinar
Let’s dive into the best AI tools that can streamline your workflow.
Best AI video editors for marketers
Easiest video editing software for beginners
1. VEED
Best for: Marketing teams needing quick, professional videos while staying on-brand
VEED makes video editing simple while delivering professional results. It offers auto-subtitles with 99.9% accuracy in 125+ languages, background noise removal, and AI tools to turn long videos into shareable clips. With one click, users can also resize videos for different social platforms.
Collaboration is easy with VEED. Its brand kit feature allows users to upload logos, fonts, and other assets they can apply across videos. Whether for social media or business use, this AI-powered editor helps users produce high-quality videos with minimal effort.
AI features:
- Background noise removal
- AI marketing video generator (text-to-video)
- Dubbing and voice cloning in 29 languages
- Automatic subtitling
- Automatic video clipping for social media
Pricing: Free tier available for trying AI tools. Plans start at around $19/month (or $9/month on annual billing). Pro plan at around $49/month (or $24/month on annual billing), including all AI features.
2. Canva
Best for: Teams already using Canva for static graphics and want to expand into video content
Canva has evolved beyond graphic design to offer AI video editing. Its familiar drag-and-drop interface helps users edit without needing advanced skills. Making high-quality videos is quick and hassle-free with thousands of marketing-ready templates.
Beyond video editing, it also streamlines brand management. Teams can use the brand kit to lock in colors, fonts, and logos while collaborating in real-time. This all-in-one platform makes creating images and videos easy while keeping content on-brand. Canva excels at combining image and video creation into one platform.
AI features:
- Text-to-video generation
- Automatic animation
- Video background remover
- Automatic highlight detection (selects the most engaging moments from your footage)
- Beat sync (match video footage beats to music)
Pricing: Free tier available; Canva Pro (includes AI features) at around $15/month or $120/year
3. Animoto
Best for: Small businesses that need quick promo videos but have minimal footage. Particularly useful for showcasing products
Animoto helps users create high-quality videos even with minimal footage. Its vast stock library offers customizable templates for promos, demos, testimonials, and brand stories. A Pro account unlocks 3,000 licensed music tracks and over 1 million Getty Images stock videos and photos.
This platform turns static images and text into videos using automated transitions and effects. Users can download their videos, share via link, or post directly to Instagram. While beginner-friendly, Animoto’s editing tools are limited, making it ideal for those prioritizing ease over advanced features.
AI features:
- Script generator
- Automatic media suggestions
Pricing: Free tier available; the Basic plan is around $16/month, and the Pro plan at $29/month, offering more storage space
4. InVideo
Best for: Content teams needing to transform blog posts or scripts into engaging videos quickly
InVideo helps teams turn blog posts, scripts, or ideas into engaging videos in minutes. It’s known for its text-to-video feature, letting users input written content, customize details like video length and voiceover accent, and generate a video.
With automated voiceovers available in multiple languages, InVideo makes it simple to create professional videos without advanced editing skills. The platform offers over 5,000 marketing-focused templates.
AI features:
- Text-to-video generator
- Script generator
- Automated voiceover generation
- Auto-subtitles in 50+ languages
Pricing: Free tier available, with AI generation; Plus account starts at around $35/month with higher AI generation limits and unlimited exports
AI video editors for social media
5. Kapwing
Best for: Repurposing long-form videos into platform-specific short-form content
Kapwing is an online editor built for teams needing to create social content quickly. Its AI tools help turn long videos into short, shareable clips by selecting moments most likely to perform well on platforms like TikTok, Instagram Reels, or YouTube Shorts.
Everything happens in the cloud so teams can collaborate in real-time. Smart resize adapts your video to fit different formats without cropping out important visuals. Creators particularly like Kapwing's ability to quickly add trending elements like captions, effects, and music.
AI features:
- AI clip maker
- Automatic subtitling and translation
- Text-to-video generator
- Text-to-speech
- Lip sync
Pricing: Free plan with watermark; Pro plan at around $24/month. Business plan at $64/month per user, with additional AI features and higher limits
6. Clipchamp
Best for: Microsoft ecosystem teams needing to turn corporate assets into branded social videos
Clipchamp works smoothly with Microsoft tools, making it easy to create shareable marketing videos. Users can import media files from OneDrive or SharePoint and edit right from their browsers—even without a powerful computer. The generous free plan includes auto composition, background removal, auto-captions, and voiceovers in over 80 languages.
This platform is perfect for marketers who need to turn corporate webinars into bite-sized LinkedIn videos. Vertical video templates make it simple to adapt content for stories and reels. Create polished product demos, promos, and how-to videos with ease. You can also share videos directly through Teams meetings, PowerPoint presentations, or Outlook email campaigns.
AI features:
- Text-to-speech
- Automatic captions for sound-off viewing
- Noise removal
- Auto cut to remove silences and filler words
Pricing: Free tier available; Premium plan at around $11.99/month, with premium features and brand kit
AI-powered professional editing tools
7. Adobe Premiere Pro
Best for: Skilled video editors who need speed, control, and high production value
Adobe Premiere Pro helps users move faster without losing creative control. Its tools are built to support professional workflows, not simplify them for beginners. The AI features handle repetitive editing tasks so you can focus on crafting premium, on-brand content.
Generative Extend lets you add frames for smoother edits, such as holding a reaction shot or syncing sound effects. Media Intelligence helps you find the right footage faster by recognizing objects, camera angles, and even spoken words; you just have to type a keyword in the search panel.
AI features:
- Generative Extend
- Media Intelligence
- Color Management to ensure consistent color
- Caption translation in 27 languages
Pricing: Standalone Premiere Pro starts at around $22.99/month with 500 monthly generative credits. Full Creative Cloud access costs around $59.99/month, which includes more than 20 apps
8. Runway ML
Best for: Brands creating experimental, attention-grabbing content
Runway ML goes beyond traditional video editing. Its Gen-3 model generates entirely new videos from text prompts or existing images, opening up new possibilities for marketing teams. This platform is accessible to both beginners and experienced creators. You can make bold, unique visuals based on your creative direction. Or create lip-sync videos using an image or video of a person’s face.
Explore Runway for free with 125 one-time credits, and try features like Image to Video. The Standard plan has some limitations—such as a 10-second max video length—but still offers room to experiment. Runway offers exciting new ways for brands to stand out.
AI features:
- Text-to-Speech and Lip Sync
- Text-to-Video generator
- Image-to-Video generator
- Inpainting (remove unwanted objects from clips)
Pricing: Free tier available for experimentation; Standard plan at around $15/month per user. Pro plan at around $35/month, offering more credits and the ability to create custom voices for Lip Sync and Text-to-Speech
Balancing automation and authenticity
With AI content mishaps gaining attention online, brands must find the right balance between automation and authenticity. Failure to do so risks putting off your audience. Mindful and strategic AI use is crucial.
Here’s how marketing teams can strike the right balance:
- Implement quality control. Review AI-generated content before publishing to catch technical errors like subtitle spelling and translations.
- Establish AI video production guidelines. Create prompt templates and a library of brand-approved visuals.
- Develop hybrid workflows. Let AI handle time-consuming tasks like initial assembly and repetitive edits while human editors focus on refining emotional pacing and narrative structure.
While AI is best for high-volume content, human creativity keeps your brand authentic and helps you stand out online. The strongest marketing strategies combine AI’s efficiency with human oversight.
How to integrate AI video editing into your workflow
Marketing teams new to AI video editing can follow this roadmap:
Start with a clear strategy
Before choosing AI tools, identify what you need from your videos:
- Social media clips should be fast and visually engaging.
- Educational videos need a clear, structured flow.
- Brand campaigns must look and feel consistent across platforms.
Pick the right AI tool
Choose an AI tool specializing in your priority tasks—such as generating multiple videos, repurposing long-form content, or keeping your training videos up to date.
Use AI where it helps most
Let AI handle repetitive tasks and keep creative decisions human:
🤖AI: First cuts, audio enhancement, subtitles
🎨Humans: Storytelling, branding, emotional impact
Test and improve
Monitor how AI is helping your team:
- Track how much time AI saves.
- Compare engagement between AI-edited and human-edited videos.
- Get team feedback to improve your process.
You can test AI tools on existing content or smaller, low-risk projects. This approach helps build confidence and refine workflows as you scale your video creation.
Final thoughts
AI technology is changing the game for marketing teams. Brands can now produce more content without sacrificing quality—automating technical tasks while keeping creative decisions in human hands. When used strategically, AI frees up time for big-picture thinking, helping teams create more high-quality videos than ever before.
We hope this guide helps you feel confident using AI tools in video editing. Try out these tools and see how the right mix of AI and creativity can help you create better videos in less time.
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