The Best AI Marketing Tools to Try in 2025

Artificial intelligence (AI) is reshaping modern marketing, helping businesses automate workflows, create high-quality content, and optimize campaigns with unprecedented efficiency. 

From automating repetitive tasks to delivering hyper-personalized experiences, AI is enabling marketers to work faster and smarter while improving results. 

Whether you're crafting compelling copy, streamlining project management, or enhancing video content, AI-powered tools can supercharge your marketing efforts and maximize impact.

In this listicle, we’ve curated the best AI marketing tools across five key categories: editing and copywriting, project management, automation, video creation, and graphic design. Whether you're a solo entrepreneur or a large enterprise, these tools can help you scale your marketing efforts while driving better customer engagement and results.

What is AI marketing?

AI marketing refers to the use of artificial intelligence to enhance, automate, and personalize marketing processes. By leveraging AI, businesses can create engaging content, optimize campaigns, and analyze customer behavior more effectively.

How AI enhances marketing tasks

AI is transforming marketing by streamlining various tasks that traditionally required extensive manual effort. Here are some key areas where AI is making an impact:

• Content creation and copywriting: AI-powered tools can generate blog posts, ad copy, and social media captions in seconds, maintaining brand voice consistency and improving efficiency. For instance, Jasper AI and Copy.ai assist marketers in producing high-quality written content tailored to specific audiences.
• Campaign management and optimization: AI helps marketers automate and refine advertising campaigns by adjusting bids, targeting the right audiences, and analyzing campaign performance data in real time. Platforms like Google Ads and Meta’s Advantage+ use AI to optimize ad delivery and maximize return on investment.
• Customer segmentation and personalization: AI analyzes vast amounts of customer data to create precise audience segments, allowing brands to tailor their messaging and offers. Email marketing tools like HubSpot and Mailchimp use AI-driven insights to personalize email campaigns and increase engagement.
• Analytics and performance tracking: AI processes large datasets to identify trends, forecast outcomes, and provide actionable insights. Google Analytics 4 and Adobe Analytics leverage AI to help businesses make data-driven decisions and refine their marketing strategies based on KPIs.
• Creative design and video production: AI streamlines the creation of marketing visuals and videos by automating editing, generating custom designs, and even producing lifelike AI avatars. Tools like VEED and Adobe Firefly allow marketers to produce professional-quality visuals with minimal effort.

Let’s dive into each use case of AI marketing tools to see how they’re transforming the way businesses approach key marketing tasks:

AI marketing tools for editing and copywriting

1. Jasper AI

Best for: AI-powered long-form and short-form content creation

Jasper AI is a powerful tool designed to help marketers create both long-form and short-form content quickly and effectively. Whether you're working on blog posts, social media captions, or video scripts, Jasper uses AI to generate engaging content that aligns with your brand's voice. 

Key features:

• Content generation for blogs and social media: Jasper can rapidly produce content for various marketing needs, from in-depth blog posts to short, engaging social media posts. By using AI to generate text based on provided prompts, Jasper saves time on content ideation and drafting, allowing marketers to focus more on refining ideas and ensuring the content meets their goals.
• Brand voice customization: Jasper helps maintain consistency across your content by adapting to your brand’s tone and style. This feature is crucial for marketers looking to scale content creation without losing the personal touch that defines their brand.
• SEO optimization: Jasper includes tools to help optimize content for SEO. By suggesting relevant keywords and structuring content for better search engine visibility, it makes sure your content is not just engaging but also discoverable, driving more organic traffic.
• Plagiarism checker: With its built-in plagiarism checker, Jasper ensures that content is original and doesn’t inadvertently duplicate existing material. This feature helps marketers maintain high-quality standards and avoid any potential issues with duplicate content online.

Pricing: Starts at $39/month

Jasper offers various pricing plans, with the base plan at $39/month providing essential features for smaller teams or individual marketers.

2. Copy.ai

Best for: Quick, creative AI-generated marketing copy

Copy.ai is designed to help marketers generate short-form content quickly, making it an excellent tool for tasks like ad copy, product descriptions, and social media captions. With its easy-to-use interface, Copy.ai enables fast and creative content generation, saving time while ensuring the copy remains fresh and engaging.

Key features:

• 90+ AI templates: Copy.ai offers a wide variety of templates for different types of content, such as ad copy, product descriptions, and social media posts. These templates help marketers kick-start their creative process, ensuring they produce high-quality content tailored to their needs without needing to start from scratch.
• AI-powered brainstorming and idea generation: One of the standout features of Copy.ai is its ability to assist with brainstorming. It can suggest ideas and variations for different types of copy, helping marketers overcome writer's block and providing inspiration for new campaigns or content angles. This is particularly useful for creating fresh, engaging content on a consistent basis.
• Instant email, blog, and ad copy creation: Copy.ai allows for the quick generation of different forms of marketing copy. Whether you need an email campaign, a blog post intro, or a quick ad for social media, Copy.ai can produce text in seconds, allowing marketers to focus on strategy and fine-tuning messaging rather than writing the copy from scratch.

Pricing: Free plan available; Pro starts at $49/month

Copy.ai offers a free plan with limited features, making it accessible for individuals or small teams looking to generate basic content. The Pro plan, priced at $49/month, unlocks additional templates, features, and more customization options, catering to larger teams and more complex needs.

3. Grammarly

Best for: AI-powered grammar, tone, and clarity enhancements

Grammarly is a powerful tool that helps marketers refine their content by improving grammar, style, tone, and clarity. It’s particularly useful for ensuring that marketing materials are polished and professional, helping to maintain a high standard of writing across all content types.

Key features:

• AI-powered grammar and style checks: Grammarly’s core feature is its ability to identify grammar and style issues in your content. It checks for a wide range of errors, from basic typos to more complex sentence structure issues, ensuring that your copy is free of mistakes. This saves marketers time on manual proofreading and ensures high-quality, error-free content.
• Tone adjustment for different audiences: Grammarly’s tone detection tool helps marketers tailor their content for specific audiences. Whether you're writing for a professional business audience, casual social media followers, or a more conversational blog readership, Grammarly suggests adjustments to make sure your tone matches your intended message. This feature ensures that content resonates with the right audience and reflects your brand’s voice.
• AI rewriting and content suggestions: Grammarly not only checks for mistakes but also suggests improvements for clarity and conciseness. It can recommend alternative phrasing and rewordings, helping marketers express ideas more clearly and effectively. This feature is particularly useful when refining content to be more engaging and persuasive without losing the original meaning.
• Plagiarism detection: Grammarly includes a plagiarism checker that scans your content to ensure it is original. This helps marketers avoid unintentional duplication and maintain the credibility of their brand, especially when dealing with large volumes of content across different platforms.

Pricing: Free version available; Premium starts at $12/month

Grammarly offers a free version with basic grammar and spelling checks. The Premium plan, starting at $12/month, unlocks advanced features such as tone adjustment, content suggestions, and plagiarism detection, making it a valuable tool for teams and individuals looking to take their content to the next level.

AI marketing tools for project management

4. ClickUp AI

Best for: AI-powered marketing project management and automation
ClickUp AI is a productivity tool that helps marketing teams streamline project management by automating tasks, improving collaboration, and summarizing key project details. By integrating AI, ClickUp enhances efficiency, making it easier to manage complex marketing workflows and stay on top of deadlines.

Key features:

• AI-powered task automation: ClickUp AI automates repetitive project management tasks, such as assigning work based on team availability, setting deadlines, and prioritizing action items. For marketers managing multiple campaigns, this reduces the time spent on administrative work and ensures that projects stay on track without constant manual oversight.
• Smart document summarization: With AI-powered summaries, ClickUp can condense meeting notes, project updates, and lengthy discussions into clear, actionable insights. This feature is especially helpful for marketing teams juggling multiple projects, allowing them to quickly grasp the status of a campaign without sifting through pages of notes.
• Team collaboration tools: ClickUp AI enhances collaboration by organizing conversations, feedback, and updates in a centralized workspace. Features like real-time editing, AI-generated task suggestions, and automated progress tracking ensure that marketing teams can work together seamlessly, even in remote or hybrid environments.

Pricing: Free plan available; Pro starts at $10/month per user

ClickUp offers a free plan with basic project management tools, while the Pro plan includes advanced AI features that help teams optimize workflows and automate repetitive tasks.

5. Notion AI

Best for: AI-enhanced marketing documentation and knowledge management

Notion AI is a versatile tool that helps marketing teams streamline campaign planning, brainstorming, and documentation. By integrating AI-driven automation into Notion’s already powerful workspace, marketers can efficiently organize their strategies, generate ideas, and manage content marketing workflows in a single, centralized hub.

Key features:

• AI-powered text generation and research assistance: Notion AI helps marketers generate content drafts, outlines, and brainstorming ideas with AI-powered suggestions. Whether it’s creating campaign briefs, refining messaging, or gathering research on industry trends, Notion AI speeds up content creation and ensures teams have a structured starting point.
• Automated content summarization: For marketers dealing with extensive meeting notes, reports, or strategy documents, Notion AI can instantly summarize key takeaways. This helps teams quickly extract insights without having to sift through long documents, ensuring that important details aren’t overlooked.
• Customizable templates for marketing teams: Notion provides a range of customizable templates designed for marketing use cases, from content calendars to campaign tracking dashboards. With AI-powered enhancements, teams can automate repetitive tasks, populate templates with relevant information, and adapt workflows to their specific needs, reducing time spent on administrative setup.

Pricing: Included in Notion plans for $8/month per user

Notion AI is available as part of Notion’s subscription plans, making it an affordable AI-powered workspace solution for teams looking to enhance documentation and knowledge management.

6. Trello AI

Best for: Automated task management and marketing workflow optimization

Trello AI enhances marketing project management by automating task organization, prioritization, and collaboration. Built into Trello’s intuitive board-based system, AI-powered features help teams streamline workflows, stay on top of deadlines, and manage complex marketing campaigns more effectively.

Key features:

• AI-powered workflow automation: Trello AI automates repetitive project management tasks such as assigning due dates, moving cards between lists, and sending reminders. This ensures that marketing teams can focus on high-impact work rather than manually updating boards or tracking progress.
• Smart task recommendations: Trello AI analyzes team activity and project history to suggest relevant next steps, helping marketers prioritize tasks based on urgency and dependencies. Whether launching a new campaign or managing content production, these AI-driven recommendations keep workflows efficient and aligned with deadlines.
• Marketing campaign management templates: Trello provides AI-enhanced templates tailored for marketing teams, including content calendars, product launch plans, and campaign tracking boards. These templates help teams structure their projects quickly while AI automation keeps them running smoothly with minimal manual input.

Pricing: Free plan available; Business plan starts at $10/month per user

Trello AI is included in Trello’s premium plans, offering teams an affordable way to incorporate AI-driven automation into their project management workflows.

AI marketing tools for automation

7. HubSpot Marketing Hub

Best for: AI-powered CRM, email marketing, and automation

HubSpot Marketing Hub integrates AI-driven automation into customer relationship management (CRM), email marketing, and campaign workflows. By leveraging AI, marketers can streamline lead nurturing, personalize content, and optimize outreach efforts—all while reducing manual effort and increasing efficiency.

Key features:

• AI-powered email automation: HubSpot’s AI automates email workflows, enabling marketers to schedule and send targeted messages based on user behavior, engagement, and lead status. AI-driven personalization ensures that emails reach the right audience with the right content, improving open and conversion rates.
• Smart content recommendations: HubSpot’s AI analyzes customer data to suggest relevant content for emails, landing pages, and blog posts. This helps marketers tailor their messaging based on audience preferences, ensuring that prospects and customers receive content that aligns with their interests and behaviors.
• Lead scoring and predictive analytics: With AI-powered lead scoring, HubSpot prioritizes leads based on their likelihood to convert, helping marketing and sales teams focus on high-value opportunities. Predictive analytics further enhances decision-making by forecasting customer actions and suggesting the best engagement strategies.

Pricing: Free plan available; Starter starts at $18/month

HubSpot offers a free plan with basic marketing automation features, while the Starter plan provides access to AI-powered tools that enhance email marketing, lead nurturing, and campaign management.

8. Zapier

Best for: Connecting and automating marketing workflows

Zapier acts as a bridge between thousands of marketing tools, automating repetitive tasks and streamlining workflows without the need for coding. By setting up AI-powered automation, marketers can eliminate manual processes like lead collection, email outreach, and social media posting, freeing up time for strategy and creativity.

Key features:

• No-code automation workflows: Zapier allows marketers to create automated workflows—called Zaps—that trigger actions between different apps. For example, a Zap can automatically add new webinar sign-ups to an email list or post new blog content to social media, reducing the need for manual updates.
• 6,000+ app integrations: With integrations across CRM platforms, email marketing tools, social media schedulers, and analytics software, Zapier enables seamless data flow between systems. This ensures marketing teams can connect their favorite tools and keep campaigns running smoothly.
• AI-powered trigger-based actions: Zapier’s AI-driven triggers help marketers automate responses based on customer behavior. For example, if a lead fills out a form, Zapier can instantly send a follow-up email or assign the lead to a sales rep, ensuring timely engagement and improving conversion rates.

Pricing: Free plan available; Premium plans start at $19.99/month

Zapier offers a free plan with basic automation capabilities, while premium plans unlock advanced AI-driven workflows for more complex marketing needs.

9. ActiveCampaign

Best for: AI-powered email marketing and automation

ActiveCampaign enhances email marketing by automating customer interactions, ensuring businesses send the right message at the right time. With AI-driven personalization, lead scoring, and audience segmentation, marketers can nurture prospects efficiently and drive higher conversions without manual effort.

Key features:

• AI-powered email personalization: ActiveCampaign analyzes customer behavior to tailor email content for each recipient. By dynamically adjusting subject lines, body text, and send times based on user engagement, AI ensures emails resonate with the audience, improving open and click-through rates.
• Automated sales follow-ups: With AI-driven workflows, ActiveCampaign automates follow-up emails based on customer actions. For example, if a lead downloads a whitepaper, the system can trigger a personalized follow-up email, keeping prospects engaged without requiring manual input from sales teams.
• Smart audience segmentation: AI helps categorize leads based on behavior, demographics, and engagement levels. Marketers can create hyper-targeted email campaigns for different segments, ensuring content is relevant and increasing the likelihood of conversions.

Pricing: Starts at $29/month

ActiveCampaign’s pricing begins at $29/month, providing businesses with powerful AI-driven automation tools to optimize email marketing and sales engagement.

AI marketing tools for video creation and editing

10. VEED

Best for: AI-powered video editing, subtitles, and branding tools

VEED simplifies video marketing with AI-driven automation, making it easy for marketers to create professional-quality videos without complex editing software. Whether producing social media clips, product demos, or promotional content, VEED’s AI tools help teams save time, maintain brand consistency, and enhance accessibility.

Key features:

• AI-generated subtitles and translations: VEED automatically generates accurate subtitles, saving marketers hours of manual transcription. With AI-powered translations, videos can reach global audiences effortlessly, making content more inclusive and expanding brand reach. This is especially valuable for social media videos, where captions improve engagement and accessibility.
• AI Avatars: VEED’s AI Avatars allow marketers to create professional videos without the need for on-camera talent. By selecting from a variety of realistic avatars, teams can generate video content quickly while maintaining a polished, brand-aligned appearance. This feature is particularly useful for training videos, explainer content, and product walkthroughs.
• Dubbing: Expanding reach across different markets is seamless with VEED’s AI-powered dubbing. The tool automatically translates and syncs voiceovers in multiple languages, making content more accessible to international audiences. This eliminates the need for costly voiceover artists and manual audio editing, streamlining multilingual video production.
• Clips: VEED’s AI-powered clipping feature automatically detects key moments in long-form content and generates short, engaging clips optimized for social media. This helps marketers repurpose webinars, interviews, or event recordings into bite-sized content that drives engagement across different platforms.
• AI voiceovers: Creating voiceovers no longer requires recording sessions—VEED’s AI generates natural-sounding voiceovers from text, making it easy to produce narrated videos, explainer content, or promotional materials. Marketers can choose from multiple voice styles and languages, ensuring the right tone for their audience.

Pricing: Free plan available; Pro starts at $18/month

VEED offers a free plan with essential video editing tools, while the Pro plan provides access to advanced AI-driven features, making video marketing faster and more efficient for businesses of all sizes.

11. Synthesia

Best for: AI-generated video avatars and voiceovers

Synthesia enables marketers to create high-quality videos without the need for actors, cameras, or recording studios. By using AI-powered avatars and lifelike voiceovers, businesses can produce professional video content quickly and at scale—ideal for explainer videos, training materials, and personalized video marketing.

Key features:

• AI avatars with realistic lip-syncing: Synthesia offers a library of AI-generated avatars that look and move naturally, making videos feel professional and engaging. Marketers can type a script, and the avatar will deliver it with synchronized lip movements, eliminating the need for on-camera talent.
• 140+ languages supported: With support for over 140 languages, Synthesia makes it easy to create localized video content for global audiences. AI-powered translations and voiceovers allow marketers to scale campaigns across multiple regions without additional production costs.

Pricing: Starts at $30/month

Synthesia’s pricing starts at $30/month, providing businesses with an accessible way to produce high-quality AI-generated videos without the complexity of traditional video production.

12. Descript

Best for: AI-powered video and audio editing for marketing teams

Descript streamlines video and audio editing by integrating AI-powered transcription, text-based video editing, and voice cloning into a single intuitive platform. Marketers can edit videos as easily as editing text, making it a powerful tool for creating promotional videos, podcasts, and social media content.

Key features:

• AI text-based video editing: Descript allows users to edit videos by simply modifying the transcript. Deleting words from the text automatically removes them from the video, making it easy to refine marketing content without complex editing software.
• Automatic transcription and subtitle generation: The AI-driven transcription feature converts speech into text with high accuracy, enabling automatic subtitle generation for accessibility and audience engagement. This is especially useful for repurposing webinars, interviews, and promotional videos.
• AI voice cloning and overdubbing: Descript’s AI-powered voice cloning allows marketers to create lifelike voiceovers or correct spoken mistakes without re-recording. This feature is ideal for updating scripts or producing high-quality audio content on demand.

Pricing: Free plan available; Paid plans start at $12/month

Descript offers a free version with basic features, while paid plans unlock advanced AI tools for professional-quality video and audio editing.

AI marketing tools for graphic designing

13. Canva AI

Best for: AI-assisted graphic design for marketers

Canva AI simplifies graphic design for marketers by automating visual creation, offering smart design recommendations, and providing a vast library of customizable templates. With AI-driven tools, teams can quickly generate high-quality marketing assets without the need for advanced design skills.

Key features:

• AI-powered design suggestions: Canva’s Magic Design analyzes user input—such as text, images, or brand elements—to generate visually appealing layouts. This helps marketers create polished graphics in seconds, reducing the time spent on manual design adjustments.
• Social media templates: With a vast selection of AI-enhanced templates, marketers can easily create platform-specific graphics for Instagram, LinkedIn, Facebook, and more. The AI optimizes layouts to match the latest social media trends, ensuring content remains fresh and engaging.

Pricing: Free plan available; Pro starts at $12.99/month

Canva offers a free plan with essential design tools, while the Pro plan unlocks advanced AI features, premium templates, and brand customization options.

14. Adobe Firefly

Best for: AI-generated branding and image creation

Adobe Firefly brings AI-driven creativity to marketing teams by generating unique brand assets and marketing visuals with simple text prompts. This tool enables marketers to create custom images, edit photos, and refine designs effortlessly without needing advanced graphic design skills.

Key features:

• AI text-to-image generation: Firefly allows marketers to generate high-quality images from text descriptions, making it easy to create custom illustrations, concept art, and branded content that align with campaign themes.
• Smart photo editing: With AI-powered tools for background removal, image enhancement, and style transfer, Firefly simplifies the process of refining marketing visuals, helping brands maintain a polished, professional look.

Pricing: Included with Adobe Creative Cloud plans, starting at $20.99/month

Adobe Firefly is available as part of Adobe’s Creative Cloud suite, providing seamless integration with tools like Photoshop and Illustrator for a comprehensive design workflow.

15. MidJourney

Best for: AI-powered image generation for marketing visuals

MidJourney is an AI image generation tool designed to produce highly stylized, unique visuals from text prompts. It helps marketers create eye-catching graphics for branding, ad creatives, and social media content without the need for stock images or manual design work.

Key features:

• AI-generated, highly stylized images: Marketers can input descriptive prompts to generate visually striking artwork that aligns with their brand identity and campaign messaging. MidJourney’s AI specializes in artistic and cinematic aesthetics, making it ideal for brands that want a distinctive look.
• Unique visual assets for marketing campaigns: Instead of relying on generic stock photos, MidJourney enables teams to create one-of-a-kind images tailored to specific campaigns, increasing engagement and brand recognition.

Pricing: Subscription-based, starting at $10/month

MidJourney operates on a subscription model, offering different tiers based on usage needs, making it accessible for small businesses and enterprises alike.

What are the benefits of AI marketing tools?

• Time efficiency: AI automates tedious, time-consuming tasks like content creation, email responses, and data analysis, allowing marketers to focus on strategy and creative execution.
• Improved personalization: AI-driven insights enable brands to deliver highly targeted and relevant messages to their target audience based on their behavior, preferences, and past interactions.
• Better data analysis: AI can process vast amounts of data in real time, uncovering trends, predicting customer behavior, and providing actionable insights to optimize campaigns.
• Cost savings: By reducing the need for manual labor and large marketing teams, AI helps businesses allocate resources more efficiently and lower operational costs.

The future of marketing with AI

AI marketing tools are transforming how businesses create, automate, and optimize campaigns. With AI, marketers can streamline workflows, enhance creativity, and personalize content at scale.

As AI technology continues to evolve, staying ahead of the curve means experimenting with new tools and refining your approach. Whether you're a solo marketer or part of a large team, adopting AI can help you work smarter, not harder—so you can focus on what truly matters: building meaningful connections with your audience.