AI Marketing in 2025: How to Use Artificial Intelligence to Grow Your Business

Key takeaways:

• Marketers are already leveraging AI to create content, personalize emails, and enhance results without overexertion.
• AI tools work for content creation (text, video, images), advertising optimization, email/CRM automation, and predictive analytics.
• Pick one channel, test a tool (like VEED or Jasper), and build your no-code AI stack from there.
• Combine AI automation with your unique brand voice and creative strategy to produce standout content.

You've probably noticed the flood of AI platforms promising to revolutionize your marketing. Maybe you’ve bookmarked dozens of tools, even tried a few, but you're still manually creating content, struggling with personalization, and watching competitors seem to do more with less effort.

Here's the reality: AI in digital marketing is already reshaping how savvy marketers create content, reach audiences, and drive results today. AI in digital marketing refers to the use of machine learning and automation to optimize marketing tasks, including content creation, customer segmentation, ad targeting, and email personalization. It reduces manual work while improving campaign performance and customer experiences.

But the role of AI in marketing extends beyond simple automation. It's creating alignment between marketing and sales teams by providing predictive insights, lead scoring, and personalized customer journeys that convert prospects more effectively. AI marketing statistics show that 92% of marketers say AI has already impacted their roles, with more than a third reporting the impact as "very significant."

This guide offers practical approaches to leveraging artificial intelligence in marketing that actually work, using fundamental tools that deliver measurable results. You'll discover how to automate the time-consuming tasks, create better content faster, and finally get ahead instead of playing catch-up.

The Best AI marketing tools in 2025

With hundreds of AI marketing tools launching every month, here are the ones that consistently deliver results for different marketing needs.

1. VEED: AI-powered video creation, voiceover, and text-to-video

Best for: Content creators and marketers producing video marketing content at scale

Here’s how it stands out: 

• The tool combines AI-powered video creation, voiceovers, and text-to-video capabilities into a seamless workflow.
• You can quickly turn branded content like blog posts into videos, generate voiceovers in multiple languages, and add music, effects, or overlays, all in your browser.
• Built-in templates and automatic subtitle generation make repurposing long videos into short clips fast and easy.

Here’s how it works:

• Upload your script or video, then use VEED’s AI to generate scenes, voiceovers, and captions.
• Customize with brand assets, add music or text overlays, and export videos in multiple formats and aspect ratios.

Pricing: 

Starts free. Paid plans unlock more AI credits and advanced features.

2. Jasper: AI copywriting for ads, emails, and SEO

Best for: Content teams scaling copywriting and SEO, agencies juggling multiple clients

Here’s how it stands out: 

• Jasper generates copy for blogs, ads, emails, product pages, and more, all in your brand's voice.
• Includes built-in templates, team collaboration features, and integrations with Surfer SEO and HubSpot.
• Keeps messaging consistent across channels by adhering to memory and brand guidelines.

Here’s how it works:

• Choose a content template (e.g., blog intro, ad headline, product description).
• Input your prompt, and Jasper writes optimized copy you can edit, refine, and publish.

Pricing: 

Starts at $59/month. Scales with team size and usage.

3. HubSpot: AI marketing automation and CRM

Best for: SMBs and enterprises centralizing CRM, email, and marketing ops

Here’s how it stands out: 

• Combines CRM, marketing automation, email, social, and landing pages in one place.
• Uses AI for lead scoring, email send-time optimization, and campaign insights.
• Unifies marketing, sales, and customer data to track the whole customer journey.

Here’s how it works:

• Import your contacts and set up workflows for lead nurturing, follow-ups, and campaigns.
• Use AI tools to score leads, personalize outreach, and analyze performance.

Pricing: 

Free starter plan. Professional plans start at $800/month.

4. Surfer SEO: AI content optimization

Best for: SEO writers, content teams optimizing for search

Here’s how it stands out: 

• AI-powered editor scores your content based on SEO best practices in real-time.
• Provides keyword clusters, SERP data, and content briefs to guide writing.
• Integrates with Google Docs and supports multilingual content.

Here’s how it works:

• Start a new content brief or paste in your draft.
• Follow Surfer’s SEO suggestions to optimize headings, keywords, and structure.

Pricing: 

Starts at $79/month. Ideal for teams focused on traffic growth.

5. Seventh Sense: AI for email send-time optimization

Best for: Email marketers optimizing engagement without rewriting content

Here’s how it stands out: 

• Uses AI to send each email at the perfect time for every subscriber.
• Boosts open and click rates by modeling recipient behavior.
• Integrates with HubSpot and Marketo.

Here’s how it works:

• Connect your ESP (Email Service Provider).
• Schedule campaigns, and Seventh Sense will optimize send times per user.

Pricing: 

Starts at $80/month, based on email list size.

6. AdCreative.ai: AI ad creative generator for marketers

Best for: Small teams and solo marketers running paid campaigns

Here’s how it stands out: 

• Auto-generates dozens of ad variations, headlines, and CTAs based on brand input.
• Scores performance potential to predict which creatives will perform best.
• Integrates with Meta, Google, and LinkedIn ad accounts for direct publishing.

Here’s how it works:

• Upload your brand assets and describe your campaign goal.
• Generate ad creatives and export or sync to your ad platform.

Pricing: 

Starts at $25/month. Scalable for various ad volumes and catering to small business video marketing needs.

7. Smartly.io: Enterprise AI ad automation platform

Best for: Large-scale advertisers and agencies running complex campaigns

Here’s how it stands out: 

• Automates ad creation, targeting, testing, and budget optimization.
• Centralizes ad management across Facebook, Instagram, TikTok, and more.
• Provides dynamic creative tools and real-time performance analytics.

Here’s how it works:

• Build and automate ad workflows with templates and rules.
• Use Smartly’s AI to test creative versions, optimize spend, and scale campaigns.

Pricing: 

Custom pricing. Typically starts in the thousands per month.

8. Pictory: Text-to-video generator for content repurposing

Best for: Solopreneurs and content marketers turning blogs into videos

Here’s how it stands out: 

• Converts written content into engaging short-form videos automatically.
• Adds stock footage, captions, and music without manual editing.
• Ideal for YouTube Shorts, Reels, LinkedIn, and other platforms.

Here’s how it works:

• Paste your script or blog post.
• Let Pictory auto-generate visuals, captions, and voiceovers.

Pricing: 

Starts at $19/month. Budget-friendly for small creators.

9. Synthesia: AI avatar video creation for training and localization

Best for: L&D teams and businesses scaling training or multilingual content

Here’s how it stands out: 

• Lets you create professional videos with realistic AI avatars.
• Supports 120+ languages and includes branded templates.
• Perfect for onboarding, explainers, or internal comms.

Here’s how it works:

• Choose an avatar and paste in your script.
• Customize the background, add your logo, and export your video.

Pricing: 

Starts at $18/month for individuals. Enterprise plans are available.

Where AI genuinely makes a difference: The Big 4 marketing breakthroughs

Savvy marketers focus their AI efforts on high-impact areas rather than trying to automate everything. Here are the four use cases where AI consistently delivers the most measurable results for marketing teams.

AI content creation (text, video, image)

AI for content marketing has moved beyond basic text generation. You can now automate blog writing, social posts, and ad copy using tools like Jasper and Copy.ai, which understand your brand voice and create content that actually sounds like you wrote it.

For video marketing content, platforms like VEED or Pictory can generate entire videos from scripts, complete with visuals, voiceovers, and captions. Simply input your script and get professional-looking content in minutes.

AI image generation tools, such as Canva's AI or Midjourney, create branded visuals and thumbnails instantly. Need an image for your blog post or a thumbnail for your YouTube marketing video? Describe what you want, and get multiple variations to choose from.

AI in marketing and advertising (PPC, programmatic, personalization)

AI in marketing and advertising is where you'll see immediate ROI improvements. Tools like Smartly.io or Meta Advantage+ optimize ad bidding and budget allocation automatically, shifting spend toward your best-performing audiences and creative combinations.

Dynamic personalization takes this further. AI marketing campaigns can automatically adjust ad creatives and landing pages based on user behavior, location, and browsing history. Instead of creating 50 different ads manually, AI generates variations and tests them at scale.

AI for email and CRM automation

AI marketing automation transforms how you nurture leads and retain customers. AI-powered platforms like Seventh Sense or Klaviyo personalize email content and optimize send times for each subscriber, resulting in significantly improved open and click rates.

Predictive analytics identify customers likely to churn before they actually leave, triggering automated nurturing workflows to win them back. AI-driven marketing and sales alignment occurs when your CRM automatically segments leads based on engagement, behavior, or predicted buying intent, allowing sales teams to focus on the highest-value opportunities.

Predictive analytics and customer segmentation

AI for marketers includes forecasting buying behavior using historical data and machine learning models. Instead of guessing which leads will convert, AI scores them based on actual patterns from your past customers.

Customer clustering becomes effortless. AI identifies personas and segments you might never have discovered manually, enabling more targeted messaging that resonates with specific audience groups. This is where artificial intelligence in marketing moves from automation to strategic advantage.

Your AI Marketing Roadmap: Start Small, Scale Smart

The biggest mistake marketers make is trying to implement AI everywhere at once. Here's how to build a sustainable approach that actually improves your results.

• Pick one channel and master it first

Choose the channel where you spend the most time or see the highest ROI, and test AI marketing tools there first. Use tools like VEED for video, Jasper for copy, or Mailchimp AI for email to streamline output without trying to "AI-everything" at once. Focus on one outcome, such as increasing reach or reducing editing time. This approach prevents tool overwhelm and lets you properly evaluate whether AI for marketing is actually improving your results.

• Build your no-code AI marketing stack

Stack beginner-friendly AI marketing software like VEED, Notion AI, Zapier, and HubSpot for a powerful combination that doesn't require technical skills. Look for tools with drag-and-drop interfaces, built-in templates, and minimal setup requirements. Focus on AI tools that integrate to reduce manual input and content duplication. The goal is to create workflows, not just add more software to manage.

• Connect the dots with smart automation

Use Zapier or Make.com to connect tools. Form submissions are automatically routed to your CRM, triggering email sequences. Batch tasks by writing all AI-generated content in one session, then editing manually before publishing. Set up recurring AI tasks, such as monthly performance reports or weekly video clips, to save time on repetitive work.

• Use AI as your brainstorming buddy

Using AI for marketing extends beyond content creation. Generate content outlines, email subject lines, and campaign ideas using tools like ChatGPT or Jasper. Use audience data and AI-powered trend detection to identify timely content topics. Combine AI-generated ideas with brand voice guidelines to create human-centered, strategic messaging that stands out from the generic AI content flooding the market.

How to Use AI without losing your brand voice

The secret to successful AI marketing isn't choosing between quality and quantity; it's about striking a balance between the two. It uses AI to produce high-quality content by combining automation with human creativity.

• Add your human touch to every AI draft: Insert your brand voice and emotional storytelling through manual revisions. Use personal anecdotes, customer quotes, or real data to ground your AI marketing content in authenticity. Combine AI speed with your unique perspective to avoid sounding generic or robotic.
• Edit like your reputation depends on it (because it does): Always review AI-generated marketing copy for tone, accuracy, and coherence before publishing. Use editing checklists to ensure content is factually correct, on-brand, and compliant with your industry standards. Assign team members to QA long-form content or critical assets like ads and landing pages. 
• Stay on the right side of the law: Verify content originality with plagiarism checkers and avoid copying AI-generated work without careful consideration. Ensure proper disclosures for AI-generated videos or deepfakes if representing real people. Stay informed about evolving AI regulations and data use laws, particularly regarding personalization and privacy. AI marketing technology is advancing faster than regulations, so err on the side of transparency.

Time to put AI to work

AI marketing is no longer optional. It's a necessary tool for growing smarter, faster, and more cost-effectively in 2025. One of the most effective ways for businesses to thrive today is by leveraging AI to amplify their impact.

Begin with simple, high-impact use cases, such as content creation, email automation, or video production. Then, select AI marketing platforms that align with your team's skill level and scale with your business. 

The role of AI in marketing will only expand, but the fundamental principle remains the same: use technology to enhance human creativity, not replace it. 

Get started for free with VEED and discover how it can seamlessly integrate into your marketing stack. VEED is an all-in-one platform that helps you create high-converting video content with AI voiceovers, auto-subtitles, and repurposing tools, all in your browser, whether you're a solo creator or part of a team. VEED streamlines AI-driven digital marketing without compromising quality.