Having more access to how your content and account is performing on TikTok thanks to analytics can help you understand further the platform.
In this article you'll find out step by step how to check your TikTok analytics and use use them to calculate your viewer to follower conversion rate.
1. Switch to TikTok Pro Account to view your analytics
Before you do anything else on TikTok, switch you account to a Pro Account. This is what allows you to gain access to your analytics. You'll want to do this as soon as possible so TikTok can start tracking your overall audience and published content.
Switching to a Pro Account is an easy and simple process. Start by going into your account's settings. Then click on Manage My Account. On the next page all the way at the bottom tap on Switch to Pro Account. Once you've done that, you'll be prompted to select a category. Choose the one which is most relevant to your account, but don't worry this won't be displayed publicly on your profile.
Once you've done this, the last step will be to verify your email.
If you can't do this you can also use a mobile phone number and receive a text instead.
Once you've done all of this your Pro Account should be all set up. Now if you navigate back to your Settings menu you should see the Analytics tab.
Although you now have access to your TikTok analytics, you won't actually see any data there yet. This is because you've only just setup your account. You need to wait 7 days until TikTok starts display your account's analytics.
After these 7 days, your account will start showing data about your account and it's content. When it comes to what you actually get in these analytics, there are three main categories.
- Account Overview Analytics
- Content Insights
- Follower Insights
You can tap on each one of these tabs and get a deeper look into each one.
2. TikTok Account Overview Analytics
Under the overview tab, you get access to three key parts of data. Video views, Followers and Profile Views. These are helpful to get an understanding of how your content is performing.
Video Views
At the top of the overview tab is where the video views are displayed. Here you can see how many views you got in total or on individual days in the past 7 or 28 days.
Followers
Just below the video views, here you can see your total amount of followers over the past 7 or 28 days.
This graph is useful due to the fact that you can pinpoint a growth surge to a specific video post just by aligning the dates. So you can see what content has performed well and converted viewers into followers.
Profile Views
The last section under the profile overview tab, profile views allows you simply to see the amount of TikTok users that have visited your profile in the past 7 or 28 days. Again because this is broken down by day, you can see what content is driving people to view your profile.
Conversion rates
Although this data is pretty basic, it can still be very useful to understand how your account is performing. For an example you can also calculate your video watcher to follower conversion rate and I'm going to show you exactly how using my numbers.
So I got 82,225 views on my videos, this led to 272 profile visits for the month. If I want to know the percentage of video viewers that converted into profile visitors over the last 30 days, I can calculate this percentage by using the following formula.
So for my case I would do:
So the percentage of my video viewers that end up viewing my profile is only 0.3308%. In my opinion is a very small amount.
Now if I wanted to calculate the percentage of the people who viewed my profile that actually followed me, I would use the same formula but this time replace the video views with the profile visits and then replace the profile visits with the amount of followers I got in the past 30 days.
To find out how many followers I gained over the past 30 days I manually added up the total of each days, because unfortunately TikTok shows you your total following and not the amount you've gained that month. So I counted 51 followers.
So this is the calculation to find the percentage of my profile visitors that turned into actual TikTok followers:
That means that 18.75% of the people who viewed my profile ended up following me. But this won't be entirely correct due to the fact that people can follow you directly from the For You page, meaning that someone could have followed me without even seeing my profile.
3. TikTok Content Analytics
Now we've gone through TikTok's Overview analytics, we'll now be taking a look at the next tab which is the Content tab. Here you can see detailed insights about the content you post.
Video Posts
At the top of the Content tab, you first have the video posts section. Here you can see all the content you've posted from the past 7 days and their total view count.
If you tap on on one of these video, you then get access to a lot more detailed insights about that specific post. Such as the amount of shares, average watch time, traffic source type, audience territories and more.
Looking the traffic source type, you can actually see whereabouts in TikTok people viewed your video. Here you can see that 96% of the views for this video came from the For You page, 3% from their own following feed and then 1% viewed the video on my profile.
Trending Videos
Below the Video Posts section in the content tab, you can see your top 9 videos with the fastest growth in views over the past 7 days.
Again if you want more insights to each video, you can tap on each one to see their in depth analytics individually. If you're looking for more video analytics for older videos, you can open up any video from your profile page, tap the three dots, and select Analytics for detailed video data about that post.
4. TikTok Followers Analytics
Here you get some useful data about your current followers, starting with the amount you have gained or lost over the past week.
Followers
As you can see here my TikTok account has actually lost 10 followers over the past week.
Gender
Below this you then have access to the distribution of you followers by gender thanks to this pie chart.
Top Territories
Then we have the top territories, this is the distributions of your followers by country. There are a maximum of 5 countries listed as long as each country makes up for at least 1% of your total follower count.
Follower Activity
Below the Top Territories is where it starts getting really interesting. Here you will find your Follower Activity. You have two option, to select by Hours or by Days.
- HoursFollower activity by hours gives you the times of day your followers are most active on TikTok. You can see here that roughly 1,100 people are active at 1pm. This means that when I post in the future, I should aim for around 9am to catch the wave of my follower's activity throughout that day.
- DaysFollower activity by days shows you the times of the week when your followers are most active on TikTok. In my analytics I think there might be a slight glitch due to the that fact it says there are roughly 3,000 of my followers active every single day of the week.
So basically these Follower activity analytics should help you know what time to post on TikTok.
Videos Your Followers Watched
Right at the bottom of the Followers tab, there are two very interesting features. The videos your followers watched and the sounds your followers listened to. This can be extremely interesting to get an idea of what is popular with your current followers demographic.
It can also be a place to look for inspiration when it comes to creating new TikTok content for your page. Knowing that certain sounds are already popular with your audience is a great way to make content that will resonate well with them! Moreover, if you run a business, integrating TikTok analytics with a Customer Data Platform (CDP) can establish a powerful synergy across various industries. This integration allows for the harnessing of detailed insights into customer behavior and preferences from TikTok users.
Now you know how to check TikTok analytics.
After reading all of this, hopefully you have access to your TikTok analytics and have a deeper understanding of how these analytics can give you feedback on the content you are creating. Always make sure to look at you TikToks insights so you know what kind of content to create next.
